Language, culture, is an essential dimension in the development of semantic AI. Most of the technology we use is not born out of our cultural context. As a consequence, many times we have to adapt to languages, uses and customs designed for an Anglo-Saxon world.

GNOSS is committed to developing AI based on a heritage shared by more than 500 million people: Spanish, adding precision to language analysis, developing interpreted and meaningful data for that cultural environment and, consequently, generating a deeper and more appropriate knowledge of the user. GNOSS understands the world in Spanish and it shows.

If our life unfolds in a language, if we think in a language, if we believe in a language, if we communicate in a language and we believe that technology is here to enhance our abilities, then our interaction with systems should make it easy for us and adapt thereto.

Culture is something inherent to the human being, which means that any development is not alien to the culture in which it arises, especially technological developments. In this case, we analyze Artificial Intelligence.

AI, to a large extent, interprets huge amounts of information previously prepared in a specific language, a language that contributes its own culture to the data. For machines to understand the data, they must perfectly understand the language in which they were produced, including its cultural component. This causes that most of the developments, born in Silicon Valley, have difficulties of understanding when faced with cultures other than the Anglo-Saxon. AI always inherits the culture of its creator.

Inequality arises when tools deliver high performance in English and uneven performance in other languages. That is why it is necessary to promote the development of local technology if we want machines to understand us properly. If we leave technological development in the hands of companies that work in a single language, machines will not be able to understand our needs in all their nuances.

The development of AI in Spanish is an opportunity, a clear path of economic growth for new poles of innovation. Decentralizing the generation of digital solutions will make all societies benefit from its evolution and that the different ways of seeing the world become part of the new technological scenario.